BBA COURSE

Bachelor of Business Management (B.B.M.)

The Bachelor of Business Management (BBM) course at IGIIM strives to bring about holistic development of the students through experiential learning. The curriculum is designed to provide industry with young and enthusiastic graduates ready to experience the corporate world. It offers students a choice of specialization in Marketing, Finance and Human Resource Management. With the remarkable growth in Indian Economy and Globalization, organizations today are looking for candidates who are flexible and can adapt to the modern business environment. The BBM program fulfils this requirement through modern pedagogical tools of learning and interventions like Personality Enhancement Program, Social Immersion Program, Industry Internships and Research Incubation. The students are provided national Internships which empowers them to understand the opportunities and challenges of global business.

Duration : 3 Years
Eligibility : 10+2 or equivalent.

WHY SHOULD YOU APPLY FOR THE PROGRAM?

  • The change in the Industry scenario has led to number of job openings immediately after BBM. There are more than 1, 00,000 job opportunities in this field.
  • This need is being fulfilled by fresh graduates who need to be trained in management by their employers before they are truly productive.
  • Such vacancies exist across sectors like IT/ITES E-Commerce, Retail, and Manufacturing amongst others.
  • 10+2 students who aspire to be successful managers and CEO of organizations must give this program a look.
  • The program is developed around application of management principles to solve real life problems.

WHAT IS THE CAREER ONE COULD PURSUE?

  • Finance Manager.
  • Business Administration Researcher.
  • Human Resource Manager.
  • Research and Development Manager.
  • Business Consultant.
  • Information Systems Manager.
  • Marketing Manager.

First Year                                                

Hons. Paper I                                             Full Marks – 100 
Group-A : Principles & Practice of management
Group-B : Quantitative Methods


Hons. Paper II                                            Full Marks – 100 
Group-A : Managerial Economics
Group-B : Business Environment

Second Year                                                 

Hons. Paper III                                           Full Marks – 100 
Group-A : Financial Accounting
Group-B : Business Accounting

Hons. Paper IV                                           Full Marks – 100 
Group-A : Marketing Management
Group-B : Sales Promotion & Advertising
Group-C : Project Work on marketing, Sales & Advertising   (Marks: 25)

Final Year                                                    Full Marks – 100

Hons. Paper V       Organizational Behaviour

Hons. Paper VI      Human Resource Development

Hons. Paper VII      Computer application

Hons. Paper VII 
Group A : International Business (Marks – 50)
Group B : Project Report & Viva-Voce (Marks – 50)

Susidiary Paper :

First Year
Subsidiary Paper I     :    English
Subsidiary Paper II    :    Economics
Composition Paper I :    Hindi or Urdu

Second Year
Subsidiary Paper III     :    English
Subsidiary Paper IV    :    Economics
Composition Paper II :    Hindi or Urdu

Final Year
Subsidiary Paper V : General Studies

 

Scroll to Top